Established in 1968 as part of a nationwide network of Resource Conservation and Development Councils, the organization serves northwest lower Michigan.
CRA’s RiverCare Program is an example of a program aimed at reaching specific regional stewardship goals. The RiverCare Program was created to guarantee that natural resource professionals maintain a consistent and prioritized action plan for each river in CRA’s region, find and repair physical problems before they become worse, and maintain efficient, coordinated local river committees of agency, resident and interest group representatives.
Northern Michigan’s unique combination of rivers, streams, forests, and wildlife attracts thousands of seasonal residents and over 500,000 visitors each year. Anyone who lives here, vacations here, or makes a living selling products and services here is inextricably part of our community. It is critical for our community to realize that the quality of the area’s scenery and resources are not automatically preserved or enhanced. That is why the Conservation Resource Alliance exists.